Why I Refuse to Find a Travel Blogging Niche

By Mridula Dwivedi January 23, 2017 35 Comments , ,

Read blogging advice and finding a travel blogging niche ranks up pretty high! Yet I refuse to find a travel blogging niche and here is why.

I used to be an academician before I became a full-time blogger. My travel patterns were defined by who I am, before I became a full-time blogger and blogging became a bread and butter question. I am someone who loves to go to the beach but I love the mountains more than anything else. I am happy to explore an old fort but I am happiest when I am exploring the open desert! I have visited small villages but then I have visited Disneyland Hong Kong too!

And if you look around, people mostly travel to nice places, anything that catches their fancy! I have not looked at a study but if someone did it, chances are they will find more people with eclectic travel interests rather than travel niches.

There are two exceptions to it that I have come across in my life. One is a British friend from academics, all his vacations, okay all his major vacations, are diving vacations.

And then there is my husband Seshadri, all his big vacations are trekking vacations! You can find him sometimes in other places too but when he has to spend his money and the substantial chunk of it, he will do it on a trek. Now it will make great sense for both of them to have a niche travel blog, because they have a niche travel interest. But they are not bloggers!

Other than that I find people around me happily visiting a monument, then going to the beach, after that to a mountain and everything in between. If you would ask me, I would like to go to New Zealand, but I would equally like to visit Rome, then Antarctica, Kalahari Desert, Himalayas, Alps and what not. I am happy exploring a desert, I am happy doing river rafting, I am happy just sitting by the river! I mean you name it and I am happy to explore it! I have loved soaking up experiences from a remote Island in Indonesia to the malls of Dubai via Dubai Metro and I have to say I have no plans to change anytime soon. I am not a niche traveler and that is why I refuse to find travel niche for blogging.

It probably makes perfect sense to have a nice in terms of revenue earning opportunities from the blog. Imagine if I only wrote about bird watching and I had a successful blog, then it would be easy to partner with everything related to bird watching. But is that the only reason we should find a niche? For me the answer is no.


So unless I discover something and turn into a niche traveler in future, I am happily traveling wherever my blogging takes me next. And who knows what the future has in store for me!


35 thoughts on “Why I Refuse to Find a Travel Blogging Niche”

  1. The beauty of spontaneous Travelling is, that it surprises us with unexpected moments..I hope you find your niche soon, but keep exploring territories for as long as you can 🙂

  2. Can So Relate to this mam, so happy somebody wrote what I truely feel ! Every time I read about Find your Nische and I am out in the Sunshine to find one. I hope we find one – One day or never the less you cares – Travel as there are places to travel right 😀

  3. I admire you for your honest opinion …It’s your space and you have all the rights to share, travel, do whatever or write whatever you want to according to your wish. Days are gone when blogging was just a petsonal space. I think if someone has to earn pretty good from blogging, he/she has to be an influencer not just a blogger. My two cents ?

  4. You have a high-ranking Travel blog, Mridula.
    The niche is Travel & everything related to it 🙂 I feel that’s wonderful! Keep up the great work!

  5. Completely loved your this article!! I can’t agree more than this with you. Travel is very vast & I love to explore every single angle of it!! Why niche?? When travel itself is boundryless!!

  6. ये सही बात है कि जो लोग एक बार ट्रेक कर आते हैं उन्हें इसका नशा हो जाता है ! बाकी बातों पर इन्ने बड्डे बड्डे ब्लॉगर लोगों के बीच मैं क्या बोलूं ? समझ नही आ रहा

  7. I’m happy to read this post as you are very clear about your thoughts and travel ideas and plans. I haven’t come across many bloggers who are so clear in their thoughts. Keep going, Mridula…In the end, it’s all about what we love.

  8. Totally agree with you. In my case, i love everything related to travelling. Whether it is a village or a city, beach or mountains, etc. But trekking is the thing that i love the most 🙂

  9. There are pros and cons for a generalist travel blogger. However, I strongly feel that it is more important to be happy in what you are doing. Else, you will lose interest. If you enjoy, then you will feel like sharing. Else, the writing will also be sterile.

  10. We often hear people asking us that what’s your niche. I often respond that I don’t have any and whatever I post, I just post based on my interest. I so agree with you on the fact that blogging is not all about finding your niche and just posting content accordingly. A person can have different taste and priorities. Loved this post and your thoughts! 🙂

  11. Very interesting . When I started my blog it was only a good and travel blog. I really didn’t care if Hyderabad had forts or snow park , I went to these of course, but when I was doing my online searches planning my trip , I would only search what to eat there and where to eat it. ?, and so I began food travel in thefoodietrails.com. Now that I am a mother , I like to read what all child friendly activities are there in the place, and that’s shifted my focus to ; another niche traveling with kids !

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I am Mridula Dwivedi, I love to travel! I started my travel blog in 2005. I have been going places since! For more details do check out my media kit! In another life I did a Ph.D. from IIT Kanpur. I was a professor when I quit my job in 2015.

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