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Why I Refuse to Find a Travel Blogging Niche

Posted on January 23, 2017May 8, 2025

Read blogging advice and finding a travel blogging niche ranks up pretty high! Yet I refuse to find a travel blogging niche and here is why.

I used to be an academician before I became a full-time blogger. My travel patterns were defined by who I am, before I became a full-time blogger and blogging became a bread and butter question. I am someone who loves to go to the beach but I love the mountains more than anything else. I am happy to explore an old fort but I am happiest when I am exploring the open desert! I have visited small villages but then I have visited Disneyland Hong Kong too!

And if you look around, people mostly travel to nice places, anything that catches their fancy! I have not looked at a study but if someone did it, chances are they will find more people with eclectic travel interests rather than travel niches.

There are two exceptions to it that I have come across in my life. One is a British friend from academics, all his vacations, okay all his major vacations, are diving vacations.

And then there is my husband Seshadri, all his big vacations are trekking vacations! You can find him sometimes in other places too but when he has to spend his money and the substantial chunk of it, he will do it on a trek. Now it will make great sense for both of them to have a niche travel blog, because they have a niche travel interest. But they are not bloggers!

Other than that I find people around me happily visiting a monument, then going to the beach, after that to a mountain and everything in between. If you would ask me, I would like to go to New Zealand, but I would equally like to visit Rome, then Antarctica, Kalahari Desert, Himalayas, Alps and what not. I am happy exploring a desert, I am happy doing river rafting, I am happy just sitting by the river! I mean you name it and I am happy to explore it! I have loved soaking up experiences from a remote Island in Indonesia to the malls of Dubai via Dubai Metro and I have to say I have no plans to change anytime soon. I am not a niche traveler and that is why I refuse to find travel niche for blogging.

It probably makes perfect sense to have a nice in terms of revenue earning opportunities from the blog. Imagine if I only wrote about bird watching and I had a successful blog, then it would be easy to partner with everything related to bird watching. But is that the only reason we should find a niche? For me the answer is no.

travel-blogging

So unless I discover something and turn into a niche traveler in future, I am happily traveling wherever my blogging takes me next. And who knows what the future has in store for me!

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35 thoughts on “Why I Refuse to Find a Travel Blogging Niche”

  1. Veidehi says:
    January 23, 2017 at 4:28 pm

    The beauty of spontaneous Travelling is, that it surprises us with unexpected moments..I hope you find your niche soon, but keep exploring territories for as long as you can 🙂

    Reply
    1. Mridula Dwivedi says:
      January 24, 2017 at 11:14 am

      I don’t think I will find it. I am already partial to mountains but that doesn’t mean I will say no to other experiences!

      Reply
  2. Pooja Bhatt says:
    January 23, 2017 at 4:55 pm

    Can So Relate to this mam, so happy somebody wrote what I truely feel ! Every time I read about Find your Nische and I am out in the Sunshine to find one. I hope we find one – One day or never the less you cares – Travel as there are places to travel right 😀

    Reply
    1. Mridula Dwivedi says:
      January 24, 2017 at 11:22 am

      That is the best way to find it, out in the sunshine! 😀

      Reply
  3. Swati says:
    January 23, 2017 at 4:59 pm

    I admire you for your honest opinion …It’s your space and you have all the rights to share, travel, do whatever or write whatever you want to according to your wish. Days are gone when blogging was just a petsonal space. I think if someone has to earn pretty good from blogging, he/she has to be an influencer not just a blogger. My two cents ?

    Reply
    1. Mridula Dwivedi says:
      January 24, 2017 at 11:21 am

      Swati thank you for sharing your thoughts!

      Reply
  4. Prasad Np says:
    January 23, 2017 at 5:05 pm

    🙂 I have found my niche I am a Serious Hobby Traveler in the category MBBS MD 🙂

    Reply
    1. Mridula Dwivedi says:
      January 24, 2017 at 11:20 am

      You have a wonderful niche Prasad!

      Reply
  5. Anita says:
    January 23, 2017 at 6:10 pm

    You have a high-ranking Travel blog, Mridula.
    The niche is Travel & everything related to it 🙂 I feel that’s wonderful! Keep up the great work!

    Reply
    1. Mridula Dwivedi says:
      January 24, 2017 at 11:19 am

      Thank you for your kind words Anita!

      Reply
  6. TravelerInMe says:
    January 23, 2017 at 6:55 pm

    I fall in the same category. I love to experience it all and why not 🙂 Your post strikes a familiar chord!

    Reply
    1. Mridula Dwivedi says:
      January 24, 2017 at 11:17 am

      Thank you so much Travelerinme!

      Reply
  7. Soumya Nambiar says:
    January 23, 2017 at 9:34 pm

    I thought I was the only one who didn’t have a niche. I can’t figure out mine either. I love going everywhere.

    Reply
    1. Mridula Dwivedi says:
      January 24, 2017 at 11:17 am

      I know mine and yet I am hungry for more!

      Reply
  8. Hitasha Mehra says:
    January 23, 2017 at 10:46 pm

    Completely loved your this article!! I can’t agree more than this with you. Travel is very vast & I love to explore every single angle of it!! Why niche?? When travel itself is boundryless!!

    Reply
    1. Mridula Dwivedi says:
      January 24, 2017 at 11:16 am

      Niche blogs are considered to be more successful but then I am willing to trade that off!

      Reply
  9. ruggedmom says:
    January 24, 2017 at 7:06 am

    There’re so many things to see, explore and share out there. For now I don’t want to have a travel niche too

    Reply
    1. Mridula Dwivedi says:
      January 24, 2017 at 11:15 am

      Same here, and may we both travel more!

      Reply
  10. Yogi Saraswat says:
    January 24, 2017 at 12:21 pm

    ये सही बात है कि जो लोग एक बार ट्रेक कर आते हैं उन्हें इसका नशा हो जाता है ! बाकी बातों पर इन्ने बड्डे बड्डे ब्लॉगर लोगों के बीच मैं क्या बोलूं ? समझ नही आ रहा

    Reply
    1. Mridula Dwivedi says:
      January 24, 2017 at 1:16 pm

      Yogi 😀

      Reply
  11. Reshma Narasing says:
    January 24, 2017 at 3:06 pm

    You have been doing what you like the most – Travel and have been sharing your wonderful journeys with all of us! This is your passion Mridula ji 🙂 Keep going!

    Reply
    1. Mridula Dwivedi says:
      January 25, 2017 at 12:32 pm

      Thank you so much Reshma!

      Reply
  12. arv! says:
    January 24, 2017 at 7:10 pm

    I’m happy to read this post as you are very clear about your thoughts and travel ideas and plans. I haven’t come across many bloggers who are so clear in their thoughts. Keep going, Mridula…In the end, it’s all about what we love.

    Reply
    1. Mridula Dwivedi says:
      January 25, 2017 at 12:34 pm

      Thank you Arv though many will say the exact opposite, that if you don’t have a niche you are unclear about your travels 😀

      Reply
  13. rupam { xhobdo } says:
    January 25, 2017 at 6:46 am

    Great to read your post.

    Reply
    1. Mridula Dwivedi says:
      January 25, 2017 at 12:35 pm

      Thank you Rupam!

      Reply
  14. Sapna says:
    January 25, 2017 at 12:31 pm

    I agree….. Same goes for me.

    Reply
    1. Mridula Dwivedi says:
      January 25, 2017 at 12:35 pm

      Welcome to the club Sapna!

      Reply
  15. Manu Khandelwal says:
    January 25, 2017 at 4:16 pm

    Totally agree with you. In my case, i love everything related to travelling. Whether it is a village or a city, beach or mountains, etc. But trekking is the thing that i love the most 🙂

    Reply
    1. Mridula Dwivedi says:
      January 25, 2017 at 5:17 pm

      Me too, mountains and trekking rank up really high but then I like everything else too! 😀

      Reply
  16. Sabyasachi Patra says:
    January 26, 2017 at 2:43 pm

    There are pros and cons for a generalist travel blogger. However, I strongly feel that it is more important to be happy in what you are doing. Else, you will lose interest. If you enjoy, then you will feel like sharing. Else, the writing will also be sterile.

    Reply
    1. Mridula Dwivedi says:
      January 26, 2017 at 5:39 pm

      True that, I know it makes great sense for people to specialize but then I have not reached there, yet! Thank you for sharing your thoughts!

      Reply
  17. Saumy Nagayach says:
    January 27, 2017 at 1:19 pm

    We often hear people asking us that what’s your niche. I often respond that I don’t have any and whatever I post, I just post based on my interest. I so agree with you on the fact that blogging is not all about finding your niche and just posting content accordingly. A person can have different taste and priorities. Loved this post and your thoughts! 🙂

    Reply
    1. Mridula Dwivedi says:
      January 28, 2017 at 8:49 pm

      Saumy I do have a niche, travel, I hardly write about anything else, but to have a niche within a niche I don’t know 😀

      Reply
  18. Kuheli bhattacharya says:
    November 1, 2017 at 8:42 pm

    Very interesting . When I started my blog it was only a good and travel blog. I really didn’t care if Hyderabad had forts or snow park , I went to these of course, but when I was doing my online searches planning my trip , I would only search what to eat there and where to eat it. ?, and so I began food travel in thefoodietrails.com. Now that I am a mother , I like to read what all child friendly activities are there in the place, and that’s shifted my focus to ; another niche traveling with kids !

    Reply

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About Me

I am Mridula Dwivedi and I started this blog in 2005. It has been an amazing ride. I have visited 33 countries till date! I have worked with many tourism boards and prominent travel companies. My blog was featured on the BBC and the Guardian.

I did my Ph.D. from IIT Kanpur. I worked full time in academics till 2015! I quit my job as a professor, thinking I will take a break for one year, which turned into five.

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