Langza- Spiti, Himachal Pradesh
Finally I saw once sensible and balanced piece about Indian tourism and the Incredible India campaign. I mean who can quarrel with the concept, many parts of India are incredibly beautiful.
As CII and Ministry of Tourism celebrate ‘Incredible India@60’ in the Big Apple, leading global communication services player WPP’s Chief Executive Martin Sorrell said: “If people don’t live the brand promise… It’s dead. We can advertise a bad product (only) once.” India’s Tourism Ministry Joint Secretary Amitabh Kant agreed that branding was fine, but welcoming tourists with garbage and filth will ensure the initiative never takes off.In short, India requires its creaking infrastructure to be set right for the experience to change, experts felt. New Delhi has estimated that it needs USD 492 billion to revamp urban and rural infrastructure, including roads, ports, airports and power sector, besides water and sanitation.