In a long-awaited, long-anticipated ruling that surprised no one who was watching,the FTC today decided to recognize the fact that bloggers and other social media types can be celebrities, that celebrities can be social media users, and that both can be paid endorsers without being acknowledged as such online (or off).Without providing any concrete details, the new guidelines legally require bloggers to clearly disclose any “material connection” to an advertiser, including giving actual payments or free samples for an endorsement. They also hold bloggers and others responsible for telling the (gasp!) truth about their product experiences.
But what I am wondering about is (and as I have said in a comment on his blog) what happens when one of the party writing the review is outside the US. Like this post of mine about Lands End Luggage?